Ice Cream Co. Gets Behind Bee-Awareness Initiative

I got word today from friends out working in California near San Luis Obispo. Besides the “neat, green little farms,” our friends have noticed scores of bee hives.

That drew this memory: “When I was a kid, my father’s drug store used to be the main resource for bee supplies in Shelby County. It was fun to sell the hives and great smelling wax hexagon cell sheets to the local farmers.”

The note also alerted me to a new Haagen-Dazs initiative to draw attention to the mystery of the disappearing bees, a/k/a, Colony Collapse Disorder.

The gourmet ice cream company has launched a “Haagen-Dazs loves Honey Bees” campaign to fund sustainable pollination and CCD research at Penn. State and the UofC, Davis.

The company notes that without these busy pollinators, sources for popular flavors including almonds and strawberries would be hard to come by.

Here’s the press release at Forbes.com.

Published by Virtual Farmgirl

Virtual Farmgirl is a communications professional with a dream of one day becoming a real farmgirl.

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