Over the weekend, I noticed on a friend’s Facebook page this video showing a fascinating experiment in Stockholm.
Scientists noted that when given an option, pedestrians would choose the escalator over stairs 97% of the time. But, what if taking the stairs was more fun?
Watch and see:
The video and experiment was from 2009 and is part of The Fun Theory, a Volkswagen initiative operating under the idea that the best way to change human behavior is by making it fun.
One of the latest Fun Theory Award winners was Kevin Richardson, who devised a Speed Camera Lottery. The idea was that speeders would get caught on camera and ticketed. But those who drove the limit could also be entered into a lottery to claim a portion of the fines paid by speeders.
An interesting experiment of human behavior for sure, though the privacy implications are a little troubling on this one.
Despite those reservations, I really love this project. And it’s surely a marketing success story for Volkswagen too.
Virtual Farmgirl 