What's Indiana's Signature Wine?

Posted byVirtual FarmgirlPosted inUncategorized

I’ve been hearing more and more about a hybrid grape that’s being promoted as producing the “signature wine” of the Midwest: Traminette.

Because it’s so well adapted to the Midwest climate, and has been around literally since before I was born, surely I’ve had it in some form and hadn’t realized it.

Anyway, I wasn’t fully aware of its existence until I read about it a few weeks ago on a new Local Beat blog, The Case for Local Wine.

Then today, I got an email from Hoosier Outsider tipping me off to a website devoted to promoting the hearty variety: Try on Traminette, Indiana’s Signature Wine

I’m going to try not to dwell on the awkwardness of the site, like the part where it says, “Traminette is a spectacular wine for college students looking to flirt with their young adult professional side.” What?

Anywho…the site offers some useful information, like that the Traminette is a hybrid — a mix of Gewürztraminer and J.S. 23-416 — from Cornell University’s Grape Breeding Program.

And, happily, the site lists wineries that are producing Traminette labels, including Brown County Winery, Easely Winery, Huber Orchard Winery & Vineyard, and Oliver Winery.

I used to be a dry red wine only — hold the sweet stuff, pass the Chianti — kind of girl. But my tastes have changed and the lighter, fruity Gewürztraminers top my list, followed by Rieslings.

I look forward to hunting down the Traminette grapes from some of my favorite Hoosier labels.

Published by Virtual Farmgirl

Virtual Farmgirl is a communications professional with a dream of one day becoming a real farmgirl.

4 thoughts on “What's Indiana's Signature Wine?”

  1. I appreciate you reading about Indiana's new signature wine, Traminette. The website is supposed to be fun. My research as shown this is a great wine for the now of-age 21 year-old consumer who is looking for a wine to drink. I'm sorry if it comes across as silly. My hopes is that the website will encourage everyone to try the wine, without feeling they need to be a wine snob to enjoy it!Jeanette MerrittMarketing DirectorIndiana Wine Grape Council

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  2. I'm all for fun in marketing, but this didn't work for me. I actually cringed when I read some of the passages, which I'm guessing isn't what you were going for. Or, I'm just not in your target market.

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  3. I appreciate you reading about Indiana's new signature wine, Traminette. The website is supposed to be fun. My research as shown this is a great wine for the now of-age 21 year-old consumer who is looking for a wine to drink. I'm sorry if it comes across as silly. My hopes is that the website will encourage everyone to try the wine, without feeling they need to be a wine snob to enjoy it!Jeanette MerrittMarketing DirectorIndiana Wine Grape Council

    Like

    Reply

  4. I'm all for fun in marketing, but this didn't work for me. I actually cringed when I read some of the passages, which I'm guessing isn't what you were going for. Or, I'm just not in your target market.

    Like

    Reply

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