Love this story in the San Francisco Chronicle about the proliferation of farmers markets in the United States and California in particular. There are 90 markets in the Bay Area alone.
And their popularity is spreading, in part because enormous, deep-pocket companies like Kaiser Permanente are supporting “mini markets” throughout the state on hospital sites. And other organizations are sponsoring markets at schools and malls.
The paper notes that this “new approach” involves a growing number of companies looking to bring local markets to people.
Kaiser promotes its farmers market endeavor as “not as crazy as it sounds.” And they’re right: Eating more fruits and vegetables is part of good health.
I’d add that eating more locally produced fruits and vegetables is part of good physical, environmental and community health.
Virtual Farmgirl 